1. The Brief
When a clients requirement is non-specific a basic brief is taken from the distributor to understand the requirements of the end user, including product type, quantity, budget, marking details and delivery time.
The next step on receipt of vector artwork and before products are considered or our design team puts pencil to paper is website research. This helps us understand important details about the end user’s corporate identity including logo style, colours and key design features associated with the brand.